HOdo Group, founded in 1957, has nearly 30,000 employees.
Its products developed from knitted underwear to four primary areas: Textile
Garment, Rubber Tires, Yew Enlarged Health, Commercial
Real Estate and Park Development. HOdo Group also ranks among the top 100
private enterprises in China. In addition, the Group holds more than ten
subsidiaries, including HOdo Stock (600400) and General Stock (601500), which
are two prominent board-listed companies, with overseas branches in New York,
Singapore, Spain, Myanmar, Thailand, and other countries. Moreover, Chinese and
Cambodian enterprises collectively developed the 11.13 square kilometres
Sihanoukbu Special Economic Zone in the Kingdom of Cambodia, which becomes the
exemplar of "the Belt and Road Initiative."
The company has been dedicated to national brand
construction. In June 1985, the company successfully registered the trademark
"HOdo" and synchronously registered the trademark right away in 54
countries and regions for Thirty-four broad headings of commodities in an
effort of trademark protection. Additionally, In June 2010, HOdo Group was
identified as a demonstration enterprise for the implementation of trademark
strategy. It owns a series of chain brands such as "Hodo Men's Wear,"
" Hodo Home," "Hodo Home Textile," "Hongdou
Kids," and "Hodo Cheerful City." The firm persistently promotes
the traditional culture; for example, HOdo Qixi Day - Chinese Valentine's Day,
after 20 years of determination, is proclaimed as "Our Festival" by
the Central Propaganda Department and seven other ministries and commissions.
Undoubtedly, the brand reputation and brand value of HOdo have been constantly
improved in the process of building enterprise festivals and carrying forward
traditional culture. On August 5, 2020, the World Brand Lab released the list
of China's 500 most valuable brands, and HOdo brand ranked 79th, with a brand
value of 65.395 billion yuan.
The corporation has profoundly implemented the
innovation-driven strategy, vigorously promoted the construction of "Smart
HOdo," and continuously boosted the high-quality development of the
company through technological innovation, marketing innovation, model
innovation and other systematic innovations. Besides, the company relies on
national technical centers, national technological innovation demonstration
enterprises, the internet of things, and Industrial networks. The "Smart
HOdo" has been approved by the Ministry of Industry and Information
Technology as a pilot demonstration project of the Industrial Internet
Platform. General Steel Industry 4.0 plant and Thailand plant are already in
production, and the semi-steel vulcanization workshop has reached the dark
factory and ready for operation.
In the purpose of "serving the country through
industry, win-win from all directions, the company actively fulfills its social
responsibilities, and has successively set up "HOdo Charity Fund,"
"Wuxi Yaoting Charity Fund" and "Wuxi HOdo Care Fund for Veteran
Party Members." In 2007, HOdo Group became the enterprise to implement
corporate social responsibility in the national textile industry thoroughly. In
2018, HOdo was selected as "Excellent Case of Social Responsibility of
Chinese Private Enterprises" by the All-China Federation of Industry and
Commerce. After the outbreak of COVID-19, HOdo quickly transformed its
production line to produce protective clothing, isolation clothes, masks and
other epidemic prevention materials to support the fight against the pandemic,
which was called "a well-deserved 'military factory'" by the medical
material support team of the COVID-19 joint prevention and control mechanism of
the State Council. What is more, HOdo Group has donated more than 550 million
yuan for years.
The future has come, HOdo will continue to accelerate the evolution and upgrade, pursue excellent performance, further improve the modern enterprise system with Chinese characteristics, aiming the "100 billion HOdo, Smart HOdo, Happy HOdo, Centennial HOdo" as goals and forge ahead.